While designing my brand logo, I was also continuing to improve my wordmark in the background.

we last left off our wordmark in this design;

Having shown this to my teacher, something was still not quite right with it. We decided that it is still a bit too complicated.

Feeling a little lost as to what direction I should go next, I went back and relooked at some of the resources provided to me in class and study them a bit more.

I found some more logos with an added "twist" to them, and compared them to my wordmark;

In the end, I can finally see why my wordmark was way overcomplicated. All these logos with a "twist", although the twist is obvious, it does not overpower the wordmark. The font choices remind clean and simple, and the added twist is also clean, such as a clean cut with "tease" or a clean loop for "THREAD".

With this in mind, I backed tracked a little. I went back to a cleaner sans serif typeface, and while in class designed the final versions of the wordmark;

In the end, I went with the third idea from the top;

( changed to a thicker font)

I'm very happy with this design, it is clean, and simple. The important thing is that now twist is just a clean cut line through the middle to represent the light coming out of the prism. One big thing I have learnt from this wordmark project is that the font comes first, an

I also decided that I wanted to keep my wordmark all in all capital, I like that it gave a more serious feel to the brand. After all, it is a bank that I'm designing for, the trustworthiness and

Once I'm happy with the design, I did try my hand at kerning. I watched a few videos on youtube about kerning, and read a very helpful article called " The Art of Kerning Typography: 10 Tips for Kerning Like a Pro" which explained kerning in detail. However, I still find the process to be a bit confusing, as there are no set rules, and kerning depends on many factors such as typeface, font size and what letters are bedside each other. All the tutorials I watched stressed the importance of practising, how only with time and practice will a designer gradually develop an "eye" for kerning. Nevertheless, I decided to give it a try for my own wordmark;