ow that I have spent so much time designing the wordmark, I realised that I'm beginning to be really behind in progress in other aspects of my brand. Originally I really wanted to make sure my wordmark is perfect before moving on. However, I also realised that it's best to leave it for a while and come back to it, otherwise I will be stuck in the same spot without making much progress.

Thus, in the end, I decided to give my wordmark design a break, and start the next stage, my logo;

In class, we looked at the different types of logos;

My teacher first highlighted the 3 types of logo that we would most likely be using in this project - and they are Monogram/letterform, pictorial and abstract.

For our logo project, my teacher stressed the importance of form. we leant that we can create something unique from fundamental shapes such as triangles, circles and squares. We did an excuse where we had to make an animal just from fundamental shapes;

( my cow design)

I first did some research on monograms and later realised that it wouldn't work for my own brand. A monogram is a single form created by combining multiple letters, like the famous example of "IBM". Since my bank name "Prisma" consists of 1 word only, a monogram would properly not work well for me ( unless I do something like  "PA", which I think just makes my branding more confusing), and realistically my bank brand would better off as a "P" letterform if I decided to go down that route, such as the one for Figma or Pinterest;

While researching monograms, I came across this article by 99 designs article called " The 7 types of logos (and how to use them)"

The article was very helpful in demonstrating the different pros and cons of each logo type, and together with knowledge from this article and my teacher's lecture material, I decided against doing a letterform because of 2 reasons;

1. I think a letterform would bring more purpose to my branding if my brand had a lengthier name or a name with more than 1 word. It would simplify my design and allow customers to have an easier time recalling the business and logo. But my brand name is short and wouldn't necessarily take too much benefit from a letterform.
2. For examples like Figma and Tesla, I do understand that there are short names that could benefit from a letterform. However, I think my brand would benefit more from an abstract/pictorial mark. In class, I learned that sometimes having symbols being the visual shorthand for the name would make the brand more memorable. I think this applies true to my case there is a very specific image attached to my branding, which is the prism. The prism symbolises opportunity (by the colour it gives off), and I think that visualisation would be very hard to replicate in a letterform.

As someone who has never designed a logo before, I went onto Google and found existing companies that have triangles in their logo ( and also triangle shape logos that other designers made). I sketched some of the logos I found in my sketchbook, I was hoping that looking into other's work would give me some inspiration;

This excise really helped me to see the endless designs that I could do with just triangles, I even modified and saved a few of my favourites in adobe illustrator for future exploration if needed;

( looking back, most of the ones I saved were logo forms which not only hinted at the idea of triangular prism, but also hinted at strips light )