After consulting with my teacher Daniel about my wordmark, I have received some important feedback.

I now realise that I have put too much empathises on the colours of my wordmark a stage too soon. A good wordmark should be simple, eye-catching and can be applied to different scenarios. Because of the heavily gradient nature of the colours that I have chosen, the colour won't necessarily turn out well in different background colours, also if it was made smaller to fit on physical objects such as bank cards or leaflets, the colours would be hard to see.

(Me trying the logo on a dark background and realising that the colour wasn't showing up very well.)

( I also see that my logo isn't very adaptable. My teacher advises me that sometimes, in certain applications, the wordmark needs to be in one colour or in greyscale. I tried it out and it wasn't very good at all. In fact, this excise made me realise just how complicated and crowded my wordmark is.)

By focusing on the colour too much at this stage, I have taken too much attention away from actually choosing and making a good typeface, instead focusing on the colour too much made the wordmark too crowded and complicated.

I feel like I also incorporated too much colour, looking back at my research on the Belfast high street, almost all good brand wordmarks had 1 colour/ 2 colours max.

Now looking at my wordmark with the new knowledge, I felt like the wordmark need a major revamp.

My teacher suggested that I should at this stage focus on how I can manipulate the shapes of the wordmark. Since my logo has associations with light and triangles, I should just keep my wordmark black for the moment being and see how I can use different shapes to make it more interesting instead of just relying on colours.

To help me get started on my revamp, there were a few class excises that helped me generate ideas. The first task was to make an animal with purely triangles and circles. I designed a little cow;

I really enjoyed this exercise, as it showed me that you can build more complicated things using just 2 simple shapes. It gave me the confidence that I will be able to design my wordmark focusing on the idea of shapes instead of colours.

The next exercise I did in class was looking at the IBM wordmark. The IBM wordmark, with the iconic strips going through typeface, is very similar to one of my ideas of strips of light ( light going into the prism and 7 colour beams reflecting out from the prism);

Using the IBM wordmark as a starting point, I was able to explore how I can incorporate the effect of strips of "light" ( of the prism) into my own wordmark;