For our IXD103, project 01, our goal is to create a brand identity for a new bank.
For this project, we are going to assume that the bank's current target audience is young people around 15 to 25 years old, and that the designed brand should include a Monogram, Wordmark, Visual Mark and Brand Guidelines.
To start off, in our first class this semester we briefly looked at what branding is.
To me, branding is a message that a company sends to its consumers. It gives their product meaning by creating an emotional response through words, images and foundational purposes. Thus, branding is important because it shapes how people view the company/product. In today's world, where there are multiple brands of almost any product on the market, branding becomes more and more important as there is an increasing need to stand out.
As to how branding can evoke certain emotions and perceptions, "THE BRANDING JOUNERAL" has a very good example of this. Taking water as a product, all water looks the same, they are a transparent liquid with the general chemical formula H20;
and if they all looked similar with little branding, non of the products would stand out from another. Consumers may then just choose the cheapest option;
However, when we look at the bottles that have undergone the branding process, (considering the logo, the shape of the bottle that the water comes in, the label of the bottle, the colour of the bottle etc), certain brands start to stand out for us. Even if we can't straight away decide which one is the best, we can certainly see the different "personalities" coming through;
