In my previous research, I found an app called JouleBug that helps users to develop more sustainable everyday habits.
With further research, I found a case study on JouleBug by designer John Williard. The reason why I decided to document John Williard’s case study in this blog is that it goes deeply into discussing how to get people to change their behaviour ( in a good way ). As I want my app to engage audiences and get them to become more active in fundraisers, more interested in learning about the animals and get them committed to the cause of sponsoring an animal - I thought this case study would be a good way for me to learn how to positively influence my user’s actions.
JouleBug Mobile App | John Williard
JouleBug’s founders are strong advocates for climate change, but they felt that it was too hard or most people to do something about it. The only alternatives were to use pricey technology that was only accessible to the wealthy or to search the internet for "green advice". The concept for the JouleBug smartphone app was therefore formed with the intention of making becoming green accessible, sociable, and enjoyable.
The app founders focused on taking g existing behaviours and making them greener. ( this is a very similar concept to the platform “ducky for change”) . They took research from behavioural change scientists at Stanford, and this revealed to them three primary factors in the behavioural change model: motivation, ability and triggers.
( B.J. Fogg's Behavior Model )
With this in mind, the founders focused JouleBug's behavioural change experience around three factors: Actions, Competition, Social, and Impact.